Who we are
Affiner Consulting was built on the belief that every business deserves a refined and strategic approach to growth. The name "Affiner," (pronounced a-fi-ne) derived from the French word for ‘refine’ reflects our commitment to helping businesses sharpen their ideas and execute marketing strategies with clarity and precision. We specialize in bridging the gap between small businesses and larger, more established companies by providing tailored marketing and strategic planning services. Our goal is to equip businesses with actionable, result-driven plans that align with their vision and set them up for long-term success.
The Visionary Behind Affiner Consulting
Amira Williams is the strategic mind behind Affiner Consulting, a Brooklyn-based marketing agency dedicated to helping small businesses thrive. A proud Howard University alum with a B.A. in Strategic, Legal, and Management Communications, Amira combines academic excellence with real-world insights in digital marketing, brand strategy, and market research.
As a native Brooklynite, she’s deeply passionate about supporting her community and creating opportunities for small businesses to grow and succeed. With a sharp understanding of consumer behavior and business strategy, Amira has helped brands refine their messaging, strengthen audience engagement, and drive long-term growth.
Her mission is simple: to bridge the gap between small businesses and industry leaders, ensuring that every entrepreneur — no matter their size — has access to the tools, strategy, and support they need to thrive.
Amira Williams
Founder
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